Kerten Hospitality is bringing its The House Hotel to the Middle East region for the first time with Saudi launch
Specialist mixed-use operator Kerten Hospitality is bringing its boutique hotel brand – The House Hotel – to the Middle East region for the first time, with a launch planned in Jeddah later this year.
The hospitality project will host Jeddah’s second Ouspace, a modern workspace, serviced offices and business club that enables entrepreneurs and businesses to work flexibly and collaboratively.
In a regional first, Ouspace will complement the property’s meeting rooms, ballroom and welcome lounge, creating a business hub for co-working, events and networking, Kerten said in a statement.
The 114-key The House Hotel Jeddah will be the focal point of the new City Yard complex, a creative lifestyle hub in Jeddah’s upmarket Al Rawdah district.
“Since the announcement and ongoing implementation of Vision 2030, Saudi Arabia’s blueprint for economic diversification and growth, we have witnessed a significant uplift in GDP and tourism, providing significant opportunities for operators and owners to introduce new and innovative hospitality concepts to this dynamic and fast-changing market,” said Marloes Knippenberg, CEO of Kerten Hospitality.
“The House Hotel is well-positioned to capitalise on this favourable economic climate, meeting robust demand for contemporary lifestyle destinations that promote a work-life balance and we continue to identify opportunities to partner with like-minded investors to maximise the brand’s potential in the kingdom.”
Since the opening of the first House Hotel in Turkey in 2015, the brand has become known for connecting guests with the local culture through unique experiences.
Property highlights will include a Baker & Spice Restaurant, a spa, barbershop, TechnoGym with a glass-walled bridge, ballroom hall, meeting spaces, and a rooftop pool dotted with olive trees.
Further The House Hotels are under development in Egypt, Georgia and Kuwait.