The Federation of Indian Chambers of Commerce & Industry will showcase FRAMES and HEAL at Expo 2020 Dubai
India will hold special editions of some of its popular corporate events such as FRAMES and HEAL in Dubai next year as part of its showcase events at Expo 2020 Dubai, a senior official associated with India’s programmes at the event has said.
FICCI FRAMES, an annual global convention covering media and entertainment, organised by the Federation of Indian Chambers of Commerce & Industry (Ficci), is a prestigious event in the corporate calendar in India.
“As part of our efforts to showcase the best of India at the World Expo 2020, we will be holding some of our prestigious and signature events such as FRAMES and HEAL in Dubai during the global event,” Gunvina Chadha, Assistant Secretary General of Ficci, who is associated with organising Indian participation at Expo 2020, told Arabian Business.
Ficci has been nominated as the industry partner by the Indian federal commerce ministry for organising the Indian presence at Expo 2020, commencing October next year.
“While FRAMES will be held in October next year, as part of the entertainment sector which will be the focus sector during the inaugural month of the World Expo 2020, HEAL is proposed to be held in alignment with the Arab Health event,” Chadha said.
The special edition of FRAMES in Dubai next year is expected to be attended by several A listers of Bollywood, besides leading Indian and international experts and professionals from the associated fields of media and entertainment.
Industry sources said India can hope to turn its pavilion a star attraction in the opening month of Expo 2020 Dubai if it can get leading Bollywood actors such as Sharukh Khan, Salman Khan or Amitabh Bachan, who are highly popular in Dubai, to be present during FRAMES.
Chadha, however, said the chamber is still in the process of chalking out the programmes and their scheduling and that no names – of any celebrities or industry leaders – have been finalised yet for their participation at the Expo.
HEAL, another flagship event of Ficci, supported by the Indian Ministry of Health & Family Welfare and NITI Aayog, is billed as a coveted conference in the country for health industry stakeholders to share knowledge and best practices. The conference is a conglomeration of CEOs, policy makers, national and international leaders from healthcare and allied industries.
Twenty-seven sectors have been identified to showcase India's advances in space, pharmaceuticals, information technology, renewable energy and telecom sectors and also strength in innovation and start-ups.
“These themes will be changed every fortnight to showcase India’s strengths,” Chadha said.
India’s commerce and industry minister Piyush Goyal, who attended the brick laying function of the India pavilion in Dubai last weekend, has said India expects many as 25 million people to visit the Indian pavilion during the Expo.