Brand View: $550 Million Development to Debut in Q3 2020
sbe, a leading international hospitality group that develops, manages and operates award-winning global hospitality brands, today announced a partnership with World of Wonders Real Estate Development to continue the expansion of the SLS brand with the first SLS property in the Middle East, SLS Dubai Hotel & Residences.
The property is already more than 73% completed and is set to open in Q3 2020. The highly anticipated 75-storey tower will be comprised of 254 expertly designed hotel rooms, 371 residential units, 321 hotel apartments and will be one of the tallest hotels and residences in the region. The property will also feature sbe signature culinary concepts Fi’lia and Carna, sbe's mixology lounge in the lobby, as well as signature rooftop nightlife venue, Privilege.
"Located in the Downtown district, the property offers spectacular, unobstructed views of the world’s tallest building Burj Khalifa, as well as Dubai Creek. Two magnificent infinity pools are situated atop the 75-storey tower offering an incomparable 360-degree aspect of Dubai, making the pools among the highest not just in the city, but globally."
The SLS brand is an integral part of sbe's global expansion, with plans for 25 additional locations nationally and internationally in cities including Washington DC, Buenos Aires and Cancun.
SLS Dubai will be an essential piece of sbe’s development in the Middle East that comes on the heels of successful openings of Katsuya in Kuwait City, Dubai and most recently Abu Dhabi. This success of SLS Dubai also speaks to the monumental growth of sbe's residential platform with 1,300 branded residential units sold to-date, valued at $2 billion with another $2 billion more in the pipeline.
In October 2018, sbe entered into a partnership with Accor, following the latter’s acquisition of a 50% stake in sbe. This long-term investment will allow sbe to leverage AccorHotels' leading global hospitality platform while remaining an independent luxury lifestyle operator. sbe will continue to be led by its founder and CEO Sam Nazarian as well as its expert management team while retaining its global headquarters in New York.
“We couldn’t be more proud to bring one of our signature brands to one of the world’s luxury capitals,” said Sam Nazarian, founder and CEO of sbe.
“Dubai is not only the Middle East’s biggest tourism and business hub, but it is also the epicenter for all things luxury and we are so excited to be there. It is truly an honor to partner with World of Wonders Real Estate Development, I am confident that this is just the beginning of a long lasting relationship with many more projects to come!”
“We are delighted to be partnering with sbe – who are fellow pioneers – on this landmark project,” added Mehmet Nazif Gunal, Founder and Chairman of World of Wonders Real Estate Development. “The SLS Dubai Hotel & Residences will bring a whole new concept of luxury living and boutique hospitality to Dubai. The UAE will soon witness the next level of an uber-modern and hyper-cool lifestyle destination, with sbe’s unique style DNA running through all elements of design and execution. The brand’s proven global track record of delivering beyond expectations exactly mirrors our own development ethos, and the new property also dovetails perfectly with Dubai’s vision of world-class excellence and will be an outstanding addition to the city’s iconic skyline.
sbe subsidiary Dakota Development, led by President Joe Faust, provided original concept development and design management services for the luxury project in collaboration with international architecture firm Aedas and interior design firm Bishop Design.
Upon arrival, hotel guests will enter through the ground floor lobby and take an express elevator to the opulent Sky Lobby on the 71th floor, redefining luxury for the 21st century. Floor to ceiling windows dazzle with incredible panoramic views of the city, creating the perfect ambience for the property’s lobby lounge and bar. In addition, the property’s nightlife venue, Privilege, will be located on the rooftop featuring expansive interior lounge space that opens up directly onto the roof terraces.
Guests can also visit the property’s sbe signature Ciel Spa located on the 69th floor, which is the epitome of luxury by boasting 7 treatment rooms, dedicated male and female thermal areas that contain steam rooms, experience showers, plunge pools and relaxing rooms, a hair and nail salon, a fully equipped gym and two outdoor terraces.
SLS Dubai will also feature sbe’s acclaimed Italian restaurant concept Fi’lia, located on the 70th floor. Fi’lia will serve as the hotel’s all day dining outlet and will offer active food stations and a display kitchen adding an element of entertainment to the dining experience. In addition, Carna, an sbe steakhouse concept by award-winning Italian butcher Dario Cecchoni, will be located on the 74th floor and feature a dedicated bar, private dining rooms, wine rooms and an open kitchen.
Additional hotel facilities include an extensive ballroom and flexible event studios.
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