By Sam Bridge
As part of the agreement, Abu Dhabi's multi-purpose, indoor entertainment venue will officially be named Etihad Arena
Miral, the developer of Yas Island, on Wednesday finalised a partnership with Etihad Airways to secure exclusive naming rights of Yas Bay Arena.
As part of the agreement, Abu Dhabi’s first-of-its-kind multi-purpose, indoor entertainment venue will officially be named Etihad Arena, a statement said without giving a value for the deal.
It added that the new partnership will help position the Etihad Arena as one of the leading entertainment venues in the region and an important addition to Yas Island and Abu Dhabi’s entertainment and tourism offering.
The Etihad Arena, which will be operated by Flash Entertainment, has been designed to accommodate large-scale and private events, offering unique flexibility with a capacity ranging from 200 to 18,000 people.
Once open, the venue will host a variety of events including sporting competitions, corporate events, cultural performances, concerts, and many other appealing activities throughout the year.
Etihad Arena is part of Yas Bay, a mixed-use development located on the southern end of Yas Island, which will also include the Hilton Abu Dhabi Yas Island, a beach club as well as a pier that boasts 12 licensed cafes and restaurants, and 19 retail outlets.
Tony Douglas, group CEO of Etihad Aviation Group, said: “It’s an honour to partner with an Abu Dhabi institution such as Miral on this joint venture, that will further promote Abu Dhabi and Yas Island as a hub for entertainment, tourism and culture.
"Etihad Arena complements our global presence at a number of sporting and entertainment venues, most notably Etihad Stadium in Manchester, home of Manchester City Football Club. This new arena will bring an abundance of talent to our capital, providing a diverse range of entertainment options for guests visiting our beautiful city, or for those who call the UAE home.”
Mohamed Abdalla Al Zaabi, CEO of Miral, added: “As our national airline with international reach, Etihad Airways is the ideal partner to help position the newly named Etihad Arena competitively on the local and regional map of live entertainment destinations. The new venue will be a significant addition to the unique offerings on Yas Island and in Abu Dhabi, creating unforgettable experiences, and helping us deliver on our vision to position Yas Island as a top global destination for entertainment, leisure and business."For all the latest travel news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.