By Sam Bridge
Dubai Airports is preparing to welcome thousands of Chinese travellers ahead of the Chinese Lunar New Year weekend
Dubai Airports is preparing to welcome thousands of Chinese travellers at Dubai International (DXB) ahead of the Chinese Lunar New Year weekend.
The airport aims to build on last year when it saw record numbers and rising satisfaction ratings from that fast-growing market thanks to the implementation of new products and services that cater to Chinese passengers and new routes.
Figures from the 2019 DXB traffic report confirmed that nearly 3.7 million customers from the country travelled through the airport, a 5 percent increase year-on-year.
China has been an area of focus for Dubai Airports for a number of years and new products and services have been introduced across the airport to ensure DXB is well positioned to cater to the needs of the growing customer base from this region.
Measures include the installation of potable hot water dispensers, the roll out of Alipay by a number of concessionaires and the use of Mandarin language for communication – for restaurant menus as well as digital channels such as the airport’s Wi-Fi product.
Additionally in 2019, two new Chinese destinations were introduced by China Eastern - Qingdao in June and Xi’an in August – adding to the existing routes to total around 90 weekly flights to 13 destinations on six airlines (Air China, China Southern, China Eastern, Sichuan, Cathay Pacific, Emirates).
This year, to welcome the year of the Golden Rat, Dubai International will be celebrating on Friday and Saturday with a range of activities around the airport, including an exclusive performance from Chinese pop superstar, Joey Jia and a live broadcast of the Chinese New Year Gala, courtesy of China Central Television (CCTV).
The annual show has become one of the most important TV events in China, with over 200 million people tuning in to watch performances of Chinese opera, lion dances and acrobatics.