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Sun 2 Feb 2020 03:45 PM

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Temporary pop-up hotels may be headed to Middle East soon

Insignia Worldwide founder and author Gaurav Sinha believes that pop-up hotels will be increasingly common amid stiff competition to provide unique experiences in the hospitality sector

Temporary pop-up hotels may be headed to Middle East soon

Dubai-based Gaurav Sinha established luxury hospitality and tourism-focused branding and communications firm Insignia Worldwide in 2003, as well as Quillon Hospitality, a development advisory and hospitality management company.

Temporary ‘pop-up’ hotels will become increasingly common in the hospitality sector amid growing demand for new experiences, according to author and expert Gaurav Sinha.

The Dubai-based Sinha established luxury hospitality and tourism-focused branding and communications firm Insignia Worldwide in 2003, as well as Quillon Hospitality, a development advisory and hospitality management company. Additionally, Sinha is the founder of IN.TRAVEL network, an outsourced sales representation and revenue optimisation firm for hotels.

In an interview with Arabian Business, Sinha said that he believes “hotel experiences will evolve” over the coming years.

“You may have hotels, or destination resorts, that have their own vertical farms attached to their rooms,” he said. “You might get the freshest lettuce from your resort. You won’t have to import it from Fiji or wherever.”

Another possibility, he added, is the concept of ‘pop-up hotels’ that are set up for time periods of just a few days or weeks.

“Who says that hotels have to be permanent? I think we’ll see a rise in these pop-up hotels,” he said. “You’ll have portable hotels which will come up. You can plant ‘pods’ in Fujairah and have a hotel that comes up for the weekend and moves somewhere else.”

“Those are the new experiences that people will follow,” he added. “Content programming, or what you do within a property, is going to become even more important.”

Although still relatively rare, the concept of pop-up hotels is already being implemented by a number of firms around the world.

In August 2019, for example, Taco Bell opened a themed pop-up hotel concept in California consisting of approximately 70 rooms for a period of four days.

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