By Sam Bridge
Ultra-luxury development planned along Saudi Arabia's northwest coast has announced its advisory board to bring new ideas to the brand
Amaala, the ultra-luxury development planned along Saudi Arabia's northwest coast, has announced its advisory board to bring new ideas to the brand's three core pillars - arts and culture, wellness and sport, and sea, sun and lifestyle.
The first board meeting saw a who's who of industry titans gather to share their knowledge of health and wellness, sustainability and conservation, the arts and hospitality, a statement said.
Nicholas Naples, CEO of Amaala, said: "This is an unprecedented project built with sustainability and philanthropy at its core. From the ground up, we are creating an integrative approach to health, well-being and experiential luxury.
"With the scale and ambition of Amaala, the broad range of expertise and diversity of our advisory board will be imperative as we move forward as a business. An invaluable asset, their collective insight is helping us meet our ambitions to create a proposition that provides visitors with transformative personal journeys inspired by arts, wellness, and the purity of the Red Sea."
The master plan will be developed in phases to support economic diversification while promoting cultural and ecological preservation, he added.
Located within the Prince Mohammed bin Salman Natural Reserve, the 3,800 square kilometre project will blend wellness with creative and social offerings to take guests on journey of "holistic self-transformation".
The development is slated to include the world’s top hotel brands and more than 800 residential villas, apartments and estate homes, alongside 200 high-end fashion and retail establishments, a contemporary arts museum and wide variety of galleries, ateliers and artisan workshops, as well as signature dining and world-class marinas and sporting venues.
Amaala's hospitality segment will be guided by global hospitality leaders including Antoine Corinthios, president, AGC Consulting, and the former president of Europe, Middle East and Asia for Four Seasons Hotels and Resorts; Neil Jacobs, CEO, Six Senses Hotels Resorts Spas; Edward Mady, regional director and general manager of The Beverly Hills Hotel; Claude Maniscalco, general manager, Saint-Tropez Tourist Office; Georg R Rafael, director and owner of Rafael Group and Horst Schulze, one of the founding members of The Ritz-Carlton Company.
Real estate ambassadors for Amaala will include Evan Kwee, vice president, Pontiac Land and owner, Capella Hotel Group and Barry S Sternlicht, chairman and CEO, Starwood Capital Group.
With sustainability at the heart of Amaala, the advisory board also includes Emma Johnston Dean of Science, Professor of Marine, Ecology & Ecotoxicology, UNSW Sydney.
Arts and cultural decisions will be informed by Solenne Blanc, deputy CEO of Beaux Arts & Cie; Thomas Krens, director Emeritus, Solomon R Guggenheim Foundation and chairman and CEO, Global Cultural Asset Management who was also responsible for conceiving and developing the $5 billion Saadiyat Island Cultural District Master Plan for the Government of Abu Dhabi.
Sports and wellness pioneers appointed to the board include Simon Brooks-Ward, chairman and chief executive, The HPower Group, who organised The Queen's 90th Birthday Celebration and The Royal Windsor Horse Show in the UK; Ignacio "Nacho" Figueras, one of the world's top international polo players;
Susan Harmsworth, founder of ESPA International and Ingo Schweder, founder and CEO, GOCO Hospitality.
The board will meet two to four times per year.For all the latest travel news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.