By Gavin Gibbon
Resorts like Torremolinos, Marbella and Benalmadena are hugely popular with British holidaymakers
Spain’s Costa del Sol may be synonymous with package deals and British holidaymakers enjoying the sun, sea and social side of resorts like Torremolinos, Marbella and Benalmadena, but tourism chiefs are now setting their sights on the Saudi market.
A roadshow aimed at Saudi travellers and MICE visitors from the kingdom will be held in Riyadh today (Monday) and Al Khobar on Wednesday.
Antonio Díaz, director of Costa del Sol Tourist Board, said: “As part of our ongoing efforts to reach out, broaden and strengthen the connections between the KSA’s outbound travel professionals, MICE specialists and Costa del Sol’s travel industry partners, the event is set to prove a great opportunity and success to meet with the right people that we believe will lead to the further development of new joint business opportunities, the creation of new holiday packages for the Saudis, and going forward, increased visitation from the market to Costa del Sol."
The southern province of Malaga, Costa del Sol is among the most attractive destinations in Spain, whether for a romantic getaway, a family holiday or MICE travels.
In the 1950s the area welcomed Hollywood stars such as Grace Kelly and Marlon Brando, followed by European aristocrats and international tycoons in the 60s, not to mention regular, royal summer visitors like Saudi Arabia’s King Fahd, who first visited Marbella in the 1970s.
Díaz added: “Coming to Costa del Sol means finding beautiful landscapes, fabulous beaches, delicious food, interesting customs and traditions. It means discovering a rich cultural heritage, amazing coastal cities like Marbella, and charming white hinterland villages. It is unveiling marvellous secrets that will make the Saudi visitor’s stay unforgettable.”