By Sam Bridge
Palmeraie Rotana Resort consists of the five-star Hotel du Golf Rotana, the Golf Club Rotana and the Palmeraie Palace
UAE-based Rotana has signed a management agreement to operate the iconic Palmeraie Resort in Morocco’s major economic centre Marrakech, under its new name, Palmeraie Rotana Resort.
Located in the heart of the famous palm oasis in Marrakech, Palmeraie Rotana Resort consists of the 315-room five-star Hôtel du Golf Rotana, the Golf Club Rotana with 11 exclusive suites and the 314-key Palmeraie Palace, for which a full refurbishment is currently being planned.
Palmeraie Rotana Resort also offers a conference centre, which can host up to 3,000 delegates, and 13 restaurants, in addition to a fitness centre and Zen the Spa at Rotana.
It also includes an 18-hole championship golf course designed by famous golf course architect Robert Trent Jones Sr.
Guy Hutchinson, president and CEO, Rotana, said: “At Rotana, we continue to pursue market expansion and sustainable growth by extending our brand presence to new geographies. With this exceptional opportunity in Morocco, we have reached a new milestone in our journey to transform the region’s hospitality industry."
Morocco’s tourism sector in 2019 recorded 13 million tourist arrivals, up 5.2 percent on the previous year. As the top tourist destination in the country, Marrakech received nearly 3 million tourists and recorded more than 8 million overnight stays last year.
Hutchinson added: “We will immediately deliver upgrades for the Hôtel du Golf Rotana, the Golf Club Rotana and other key components within the development. The Palmeraie Palace will remain unbranded until it undergoes a full renovation, which is currently in the early stages of planning.
"Our absolute focus however will be on improving the quality of operations, enhancing the product offerings and delivering a level of performance across the complex that will continue to enhance the fine reputation of this outstanding resort.”