By Sam Bridge
Emirates app is available in more languages than any other airline app in the world, with full features set in 19 languages
Emirates has announced a major milestone with 20 million downloads of its mobile app on the back of a strong mobile and digital strategy that has led to solid consumer uptake particularly in Africa, GCC and Asia.
The Emirates app is available in more languages than any other airline app in the world, with full features set in 19 languages including Arabic and Mandarin.
In an average month, more than 1 million check-ins are performed via mobile devices, accounting for 50 percent of total check-ins while customers performed more flight searches on Emirates' direct channels via mobile devices than via desktop or laptop computers.
Available on Apple Store, Google Play Store and most recently the Huawei AppGallery, it is also among the highest rated airline apps in the world.
Boutros Boutros, Emirates' divisional senior vice president, Corporate Communications, Marketing and Brand said: "We've seen a huge uptake of our mobile and online services, particularly in developing markets where consumers have really embraced a mobile-first lifestyle.
"Over the past three years, we've made significant investments into Emirates' mobile and digital channels, leveraging native app and cloud capabilities, global best practices in terms of software engineering, cross-functional ways of working, and leading data and marketing technologies.
"This is an ongoing investment, and we will continue to improve and add innovative app features and products, to keep apace and ahead of our customers' expectations."
Feature and functions launched on the Emirates app in the past 18 months include the ability to create a personalised ice playlist, the ability to preview the seat and the overall onboard product before travelling via 3D cabin models and the ability to bid on tickets for highly-sought after sports and cultural events sponsored by Emirates around the world.