By Sam Bridge
A year after Al Bait Sharjah opened in the UAE, General Hotel Management says resort will be known as The Chedi Al Bait, Sharjah
Plans have been announced to rebrand a Sharjah hotel under the Asian-inspired hospitality brand of The Chedi.
A year after Al Bait Sharjah opened in the UAE, General Hotel Management (GHM) said the resort will be known as The Chedi Al Bait, Sharjah.
The Chedi name dates to GHM’s founding in 1992 and was first deployed for hotels on Phuket in Thailand and at Bandung in Indonesia. Sanskrit in origin, the Chedi name references realms of peace and tranquility and has served as GHM’s most significant brand.
“In the very DNA of the Chedi brand, there are strands of Asian-inspired design wound about a core of local indigenous tradition,” said GHM president and co-founder Hans R Jenni.
Elsewhere, GHM now flies The Chedi flag at The Chedi Andermatt in Switzerland, The Chedi Luštica Bay in Montenegro and The Chedi Muscat in Oman.
Launched in December 2018 as Al Bait Sharjah, The Chedi Al Bait, Sharjah comprises of a collection of historic manor houses with 53 guestrooms and suites.