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Sun 17 May 2020 04:17 PM

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VIP concierge service launched to lure Middle East money-men to England's north.

Montagu Gulf looking to capitalise on increasing footballing interest from the region

VIP concierge service launched to lure Middle East money-men to England's north.

A luxury VIP concierge service has been launched aimed at luring high rollers from the GCC to the north of England.

Montagu Gulf is already looking to capitalise on the footballing links between the region and England’s north west – Abu Dhabi’s Sheikh Mansoor is the owner of English Premier League (EPL) giants Manchester City.

And interest in the north could be strengthened further should the prospective takeover of Newcastle United by Saudi’s Public Investment Fund (PIF) be given the green light from EPL chiefs.

Russell Howes, founding partner, told Arabian Business: “Since 2008 with the purchase of Manchester City by H.H. Sheikh Mansour bin Zayed Al Nahyan and the current takeover of Newcastle United Football Club by the Public Investment Fund of Saudi Arabia (PIF), there has been a steady and growing interest to invest in Northern England.”

Investors from the Middle East are eyeing more opportunities outside of the UK capital, looking to regional cities instead of London, according to global real estate advisor CBRE.

The property advisor recently revealed that Middle East investors deployed £880m into the UK regions in 2019, compared to £650m in Central London.

Howes, who has previous experience working in Saudi Arabia, said the concierge service includes business ventures, travel requirements, security service and real estate, among others.

He said: “We have worked with clients from KSA who have a large property in Northumberland where they come annually to shoot, enjoy equestrian events and sample the local culture. We know the north has so much untapped business opportunities and outstanding experiences on offer, that once these are brought to the surface and promoted, they will become hugely popular with the Middle Eastern market.”

Howes did not give detailed costings for the service but said pricing is based on a “project-by-project” basis.

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