By Staff writer
Research carried out by Colliers International for ATM Virtual event, which is set to run from June 1-3
Local tourism and domestic travel are expected to lead the UAE and wider GCC’s recovery from Covid-19, according to the latest research from Colliers International, in partnership with Arabian Travel Market (ATM).
The research, released ahead of ATM Virtual, a three-day event from June 1-3, revealed the percentage of bookings to Abu Dhabi within a 48km radius increased from just 20 percent in January 2020 to 43 percent in March. While, in Dubai, the percentage rose from 19 percent to 36 percent.
Further findings from Sojern, suggests staycations are expected to become the most popular choice of travel in the short to medium-term, with data revealing hotel bookings to Abu Dhabi within a 48km radius accounted for 77 percent of all bookings in April and domestic travel from Dubai accounting for 91 percent of searches and bookings within the same radius.
Danielle Curtis, exhibition director ME, ATM, said: "Travellers still want to go on holiday, but safety has become a top priority. As a result, the staycation trend is expected to grow in the coming months, with residents keen to take a break away from their home for a few days in a location that is familiar to them, whilst flights are grounded, and international travel restrictions still in place."
Families and solo travellers are expected to be among the first market segments to start travelling and making new reservations, according to the research from Colliers. In addition, Millennials and Gen Z are being touted as the most eager to travel, as they seek a change of scenery following long lockdown periods across the globe.
"As travel and tourism begins to return, it is crucial that hotels add value to their existing offerings with incentives such as F&B discounts for in-house guests, free upgrades and booking flexibility that enables free cancellation if personal circumstances were to change as well as reinvented loyalty programmes with increased offers and points in an attempt to stimulate demand through their existing customer bases," Curtis said.
Sessions at the ATM events include ‘The hotel landscape in a post-Covid-19 world’, ‘Changing face of hotels in terms of design and sanitisation’ and ‘The changing face of luxury family travel’.
It will also feature webinars, live conference sessions, roundtables, speed networking events, and one-to-one meetings.
This year’s edition of ATM, which was due to be held at Dubai World Trade Centre in April, was cancelled by organisers Reed Travel Exhibitions as a result of the coronavirus pandemic.
Over 39,000 travel professionals, government ministers and international press, visit ATM every year to network, negotiate and discover the latest industry opinion and trends.