By Staff writer
Dnata to promote Etihad Holidays and Abu Dhabi to the British market from London office
Etihad Airways has struck a deal with dnata Travel Group to provide sales and service, ground product and brand marketing for Etihad Holidays across the UK.
The initial priority of the partnership will be to promote Abu Dhabi, showcasing its array of cultural, historic, sport and leisure and entertainment attractions to a wide range of age groups and traveller types.
Hareb Al Muhairy, senior vice president destination and leisure management, Etihad Airways, said: “We look forward to welcoming travellers to our home, Abu Dhabi, when the world is ready to travel again. Our new partner dnata Travel Group will act as the essential link between Etihad Holidays and the consumer, while providing full support of our marketing and distribution activities in the UK.”
Etihad Holidays will be sold primarily via an enhanced website and UK-based contact centre.
The partnership formally started this month, with holidays for later in 2020 available and 2021 already on sale.
dnata Travel Group, CEO John Bevan, added: “This has been an unprecedented period for all of our UK operations, so we’re very pleased to have reached agreement on this partnership against such a challenging backdrop. In doing so, we add to dnata Travel Group’s already extensive portfolio of brands in this market, and our overall potential for growth.”