By Gavin Gibbon
Abu Dhabi currently working on a ten-year strategy for tourism to be announced by the end of the year
The executive director of Department of Culture and Tourism – Abu Dhabi has insisted there is no competition with Dubai for the tourist dirham, as the industry across the UAE strives to recover from the economic impact of Covid-19.
Ali Al Shaiba told Arabian Business that the two emirates have worked together on marketing campaigns in the past to promote the UAE and they will continue to complement one another in the post-Covid-19 world.
“I don’t believe today we are in competition,” he said. “Today we work with Dubai Tourism in some campaigns where we think it will be more beneficial for both of us, more realistic for the long haul traveller who wants to spend more time in the UAE. They can enjoy Abu Dhabi for a couple of nights and then they can move to Dubai for another couple of nights.”
Earlier in July, Dubai reopened its doors to international tourists after almost four months, with borders closed to curb the spread of coronavirus. In neighboring Abu Dhabi, the UAE capital, these remain closed for the moment with a particular focus, instead, on domestic tourism.
Al Shaiba, who revealed the emirate is working on a long-term ten-year strategy for tourism that will be announced by the end of the year, is looking forward to welcoming all tourists back to Abu Dhabi.
“Each city has its own assets and its own unique proposition,” he said. “Abu Dhabi will soon welcome international visitors, taking into consideration the health and safety concerns and also with proper packaging in place and proper quality that, as usual, Abu Dhabi provides.”