#Dubai was posted on Instagram 79 million times over the summer months, says Wego
Dubai has been listed in the top five most popular ‘Instagrammable’ holiday destinations for the summer of 2019, according to Wego, the largest online travel marketplace in the MENA region.
#Dubai was posted on Instagram 79 million times to secure fifth place in the rankings. While the emirate is the most ‘Insta-worthy’ place on the planet for food, where 26 percent of all Dubai hashtags include #food.
Overall, London won by a huge margin, with over 118m hashtags, beating Paris with a margin of 17m, followed by Nice with 87m and New York 83m.
According to the portal, ‘Instagrammability’ is a crucial factor for millennials choosing where to go on holiday – more than 41 percent of people under the age of 33 prioritise ‘Insta-picture-worthiness’ when choosing their holidays.
Other top hashtags include Istanbul, Jakarta, Los Angeles, Barcelona, Moscow, and Tokyo.
Mamoun Hmedan, managing director, MENA and India, Wego, said: “Instagram is now one of the most important influencers, not only for the destinations themselves but for specific kinds of activities from adventures to wellness retreats, nature, wildlife, cityscapes, culinary experiences, art and much more. Research shows that millennials spend more on travel, life is all about experiences.”
The most popular Insta-worthy experiences that millennials are looking for this year include outdoor activities in a stunning setting like stand-up paddle-boarding New Zealand’s lakes or snorkelling in the crystal-clear seas of Croatia especially now that smartphones can take great photos underwater.
Chiangmai in Thailand also scores highly for Instagrammability this year, thanks to its offbeat unspoilt jungles, elephants, wellness retreats and spectacular golden, silver and even blue Buddhist temples.
Wego’s research shows millennials are loving the ‘Insta-worthiness’ of the stunning lunar-like landscapes of Cappadocia in Turkey, the extraordinary volcanic landscapes and wildernesses of Iceland and Hong Kong’s Peak Tram, which gives stunning views of the entire city and bay from the top of Victoria Peak.
Further afield, the Hanging Gardens Infinity Pool in Bali in Indonesia has gained huge Insta-worthiness this year, as has Cape Town’s ‘Diving Board’ rock on Table Mountain.