By Andy Sambidge
Dubai Sports signs exclusive agreement to show Bundesliga action free-to-air.
Dubai Sports television channel, part of Dubai Media Incorporated (DMI), has announced a deal to show top German football action free-to-air.
It has cemented an agreement with Bundesliga, Germany's premier football league, and the Sportsman Media Group, making the Dubai-based channel the exclusive broadcaster of all the German matches in the Middle East and North Africa (MENA) region.
The contract will enable Dubai Sports channel to broadcast all Bundesliga matches via its two free-to-air stations to more than 100 million households in 23 Arab and North-African countries.
The 24-hour free-to-air Dubai Sports channel won the rights for all Bundesliga games following an intense bidding process.
Rashid Al Amiri, general manager of Dubai Sports channel said: “Our successful bid validates our status as the region’s widely popular sports channel that offers top-notch bouquet of programming and this has been acknowledged by the German football organisations.
“As a comprehensive sports channel, we are keen to further strengthen our programme offerings, especially in football, in the near future.”