By Staff writer
Former Google exec Benjamin Ampen will lead sales team in one of Twitter's fastest growing markets
Twitter has announced the appointment of a new head of sales for the Middle East and North Africa region as the social media platform seeks expansion in one of its fastest growing markets.
Twitter said it has appointed Benjamin Ampen who was previously head of sales for Continental Europe and New Markets.
The appointment comes as Twitter prepares to open an office in Dubai by the third quarter of this year which will be located in Dubai Internet City.
Ampen, a former Google executive, said in a statement that he will draw upon his "extensive experience in the technology sector" to lead Twitter's growth in the region.
Since joining Twitter in 2012, he has launched the company's sales activities in France, Spain, The Netherlands, Germany and Italy.
Parminder Singh, managing director of Twitter in SEA, India and MENA, said: "Ampen's credentials are of the highest calibre and he brings a wealth of experience and knowledge of Twitter to one of our most exciting and fast moving regions.
"As part of a strategic decision to invest in resources in the MENA region, Ampen's appointment will put Twitter in a strong position to drive greater awareness and communicate value of the brand's products across Middle East and North Africa."
Ampen added: "Dubai is the hub for many brands, who are realizing the potential of Twitter to connect them with a targeted global audience, and I am eager to start working in the region to help organizations best leverage Twitter's potential."
Available in more than 35 languages, Twitter has more than 302 million monthly active users.
Twitter needs to focus better on the region; unfortunately, there's not a single MENA country on Twitter's promo tools until today!