By Andy Sambidge
Pan Arab Research Centre says it sees recovery with growth of up to 10% in 2010.
Advertising spend in the UAE saw a decline of 27 percent in 2009 and are expected to recover this year, according to figures released by the Pan Arab Research Centre (PARC).
PARC said it saw a positive growth of between six and 10 percent in 2010 compared to 2009.
But in a report cited by Emirates Business on Thursday, Sami Raffoul, general manager, said most of the figures point to a level similar to that of 2007.
He said: "This result indicates, more than anything that 2008 was an exceptional year. Putting 2008 aside, the graphs in the report show that in December 2009, we were at a similar level as that of 2007."
According to the report, the total advertising spend of 2009 was $1.46 billion with much of the decline associated by the big decline of real estate advertising.
The real estate ad spend saw a decline of 79 percent by the end of December, the paper added.
Luxury items such as jewellery and clothing saw a decline of 32 percent in terms of advertising spend, while automotive advertising fell by 17 percent, the report said.
The report indicated the fourth quarter of 2009 saw a slight additional decrease in real estate advertising.
In the UAE, the top spenders across most media were telecommunications companies with the exception of magazines. The report ranked etisalat at the top of TV spend followed by du in the third place. It also topped radio spend followed by du in the second place.
Du topped newspaper ad spend and was followed closely by etisalat in the second place. It also ranked the third top spender in the magazine category.