By Andy Sambidge
New Mastercard survey shows airline tickets top list of most popular purchases.
UAE consumers spent on average more than $1,000 online during the last quarter of 2009, the highest in the Middle East, Asia/Pacific and African region, according to a new survey.
But the latest poll on online shopping habits by MasterCard Worldwide revealed that the UAE figure of $1,048 was lower than the $1,193 recorded a year earlier.
The survey also showed that online shoppers in the UAE made an average of four purchases in 4Q 2009 compared to 4.2 purchases in 4Q 2008.
Respondents in the UAE said they were becoming more comfortable with shopping on the internet, with 52 percent of saying it was convenient to shop online, up five percent on the previous results.
In the UAE, the most popular items bought by online shoppers included airline tickets (43 percent), books and arts (34 percent), CDs, DVDs and VCDs (30 percent) and home appliances and electronic products (29 percent).
In terms of future online shopping, 62 percent of respondents in the UAE said they were “likely” or “very likely” to shop online.
“Online shopping has come a long way and today the latest MasterCard survey reflects this change. As online shoppers become more savvy and are increasingly satisfied with their online shopping experience," said Garth Viegas, senior business leader, Intelligence & Planning, Asia/Pacific, Middle East & Africa, MasterCard Worldwide.
Errr, I guess the 'Average' shopper does not take into account the Million odd construction workers who haven't got their Credit Cards yet