By Lubna Hamdan
The “Laha Al Hilal” card comes with a built-in app that allows it to absorb the scent of any perfume
UAE-based Al Hilal Bank has released the country’s first scented credit card designed for its female customers.
The “Laha Al Hilal” card comes with a built-in app that allows it to absorb the scent of any perfume. According to the bank, the first-of-its-kind card was developed for young, ambitious women who want to stand out from the crowd.
“Al Hilal Bank constantly develops products and services that make our customers stand out from the rest and showcase their potentials as individuals and as citizens. Our Laha Al Hilal Card celebrates the beauty, strength, vision, passion and character of women and encourages them to dream big and achieve even bigger,” said the bank’s executive vice president and head of personal banking group, Mohammed Zaqout.
The bank has collaborated with Hind Al Oud Arabic perfumes to create a special scent named “Laha Al Hilal Perfume” which will come alongside the card in a uniquely packaged box.
Head of the bank’s corporate communications, Mariam Yousef Ahli, said the creation comes as part of the bank’s campaign to uplift and support women’s individualities and aspirations.
“Today’s modern woman wants to send out a strong message about her individuality and her capacity to become a productive member of society while staying true to her heritage. Al Hilal Bank’s Laha credit card is a unique form of expression for aspiring women who desire to make a genuine difference,” said Ahli.
The card also comes with several exclusive benefits and rewards such as Platinum dining offers and complimentary airport lounge access, as well as exclusive discounts from major women’s brands.
It comes second to Al Hilal’s first innovative credit card in 2012, “Qibla,” which allowed Muslims to locate the Qibla, the direction in which they must direct their prayers, through a digital compass within the card.
Established in 2008, Al Hilal Bank is fully owned by the Abu Dhabi Investment Council and is noted for its various initiatives aimed at elevating women and several other segments of society. Recently, the bank sponsored a mass wedding for Emirati couples organized by the Al Nahda Women’s Association.
Hands down the stupidest thing I have ever seen or read on this site. Hands down. "stand out from the crowd" "individuality" "expression" these words have literally no relationship to the stupid card. What an insult to women. Al Hilal only makes themselves look like idiots with this product.
This is so embarrassing for Al Hilal. I don't understand how anyone would consent to have their name associated with this abomination. Don't patronize your client base!
Leaving aside how hilarious this is as a marketing approach, why do you need 'a special app' to make your credit card smell like any perfume? Can't you just spray your existing credit card with any perfume you like anyway to make it scented?
Good to see they've made sure they've done it in pink too...