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Fri 19 Jun 2015 01:17 AM

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UAE-based fashion rental concept eyes GCC expansion

Designer-24 says it is seeing 'extremely high demand' for concept which allows top brand outfits to be rented

UAE-based fashion rental concept eyes GCC expansion

Designer-24, the fashion concept that allows customers to rent out new season outfits, is looking to expand across the GCC after reporting "extremely high demand".

The UAE-based fashion company said it has seen a surge in rentals, and on average has grown 60 percent each month since launching in June 2014.

It said the secret of its success has been offering the latest runway trends for rent, allowing women to wear brand new season dresses for a fraction of the retail price. The company did not give details of which countries it was keen to expand into.

"The Arab world’s love of luxury fashion and heavy events calendar has made Designer-24 the go to place for dresses," the company said in a statement.

“Intra-region tourism is a huge driver of the UAE economy, with GCC residents visiting the UAE mainly for events. GCC residents have become some of our best customers. We deliver the dresses straight to their hotel room doors,” said Sara Alemzadeh, co-founder and CEO.

Designer-24 said it carries dresses for any occasion from cocktail to black-tie with VIP customer service including pick-up and drop-off straight to and from customers' doors.

It also provides a back-up size for free and takes care of the dry cleaning.

“The growth has been tremendous and to see our idea turn into a business has been so rewarding. We have built a fantastic database of customers that vary from Arab, Asian and Western expats to GCC locals," Ranya Khalil, co-founder and president.

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