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Sat 20 Sep 2014 10:32 AM

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UAE developer to launch bespoke luxury property app

Al Hamra Real Estate says buyers will be able to design their own home on Falcon Island project via smartphone

UAE developer to launch bespoke luxury property app

A UAE-based developer has announced plans to launch an app which allows customers to build a bespoke luxury property on their mobile smartphone.

Al Hamra Real Estate Development said in a statement that the high-tech service will be revealed next week at Cityscape Global in Dubai and will apply to its Falcon Island project in Ras Al Khaimah.

Al Hamra general manager Benoy Kurien said: "As the first of its kind in UAE, the Falcon Island Homebuilder app will offer potential buyers an innovative customer experience that will enable them to create a bespoke luxury home from any mobile device and location in the world.

"With options to select additional rooms, interior finishing, landscaping, pool design, and home automation systems, the fully customisable app will use an individual's taste and requirements to generate a series of dynamic 3D renderings of their choices prior to purchase."

Kurien said that the app had been created to simplify the customer journey, following international interest in the new project. Once completed, customers will then a final quotation and details of along with list of materials and technologies to be used.

He said Falcon Island - a $272m gated project on an artificial island - will be one of the most sustainable pieces of real estate in the Middle East.

"One of the site's most impressive features will be its lower-energy consumption facilities, with energy for cooling homes, powering street lights, and desalinating water to be sourced from an innovative photovoltaic bridge and solar cooling plant that will be constructed as part of the gateway to development," said Kurien.

Al Hamra has appointed European architects A++ and Italian interior masters, ClubHouse Italia - Luxury Living to design and furnish the 150 luxury mansions and villas that will feature on Falcon Island.

Al Hamra Village, the location of the development project, already boasts over 3,000 luxury properties and 5 hotels, including the iconic Waldorf Astoria.

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