By Tom Paye
ShopGo claims UAE has recorded 300% e-commerce growth from 2013 to 2014
E-commerce in the UAE is booming, according to e-commerce solutions provider ShopGo, which claims that the market recorded 300% growth between 2013 and 2014.
At a recent workshop in the Dubai, the company said that the e-commerce sector in the UAE is worth around $2.5bn, representing 55% of the GCC's total e-commerce market.
"People are realising the potential of e-commerce and they are slowly gaining a better understanding of the needs of the business. We utilise these workshops to provide those with an interest in the industry and potential projects with the right information and tools required to put their great ideas into practice," said Mohanad Ghashim, CEO at ShopGo.
"Creating the right store is important, but promoting it is equally relevant to the business. One top tip we always give to our clients is to not forget to spare some of their budget for digital marketing, to boost awareness and sales on their online store."
The workshop showed a live demo to present EZStore, an initiative by the players such as ShopGo, Aramex, Google and PayPal, to make it simpler for offline businesses to go online. EZStore is an e-commerce solution that combines a customisable e-retail platform with discounts on payment gateways, logistics, and advertising.
"EZStore minimises the process and risks of creating an online shop. We have thought of every aspect of the business, providing a solution where the platform, shipping service, payment provider and digital marketing are offered to the merchant at a subsidised rate," said Ghashim.