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Sat 9 Mar 2013 10:01 AM

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UAE firm hired by Baskin-Robbins for Oz expansion

Galadari Brothers unit picked to oversee growth strategy of ice cream giant Down Under

UAE firm hired by Baskin-Robbins for Oz expansion

A UAE-based company has been hired by ice cream giant Baskin-Robbins to oversee a major expansion of the brand in Australia.

Baskin-Robbins, the world's largest chain of ice cream specialty shops, has announced plans to open a further 200 shops Down Under through a master franchise joint venture with Galadari Brothers, a UAE conglomerate.

Under the agreement, Galadari, the parent company of Galadari Ice Cream Co (GICC) will more than triple the brand's presence in Australia over the next 10 years.

GICC is also the Baskin-Robbins licensee for the Middle East.

Under the terms of the agreement, the parent firm of Baskin-Robbins will maintain a 20 percent stake in the new venture, with GICC being primarily responsible for day-to-day operations for the brand in Australia.

The finalisation of the joint venture is subject to regulatory approvals, a statement said.

"GICC has done an outstanding job of making Baskin-Robbins one of the preeminent ice cream brands in the Middle East, and we believe they can do the same in Australia, one of our high opportunity markets," said Giorgio Minardi, president of Dunkin' Brands International. 

Abdulla Al Shaibani, chairman of Galadari Brothers, added: "We are very excited about the growth opportunity for Baskin-Robbins in Australia... For the past three decades, Galadari has taken great pride in providing exceptional customer service and innovative, premium ice cream, cakes and other frozen treats in the Middle East, and we look forward to continuing that tradition in Australia."

Baskin-Robbins, which has been in Australia since 1990, currently has 80 locations across the country, all serving the brand's wide variety of ice cream flavours, frozen beverages, ice cream sundaes and custom ice cream cakes.

GICC is the master franchisee for the Baskin Robbins brand in the GCC and is the world's largest franchisee for Baskin Robbins with over 500 stores spread across the UAE, Saudi Arabia, Oman, Bahrain, Qatar and Kuwait.

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