By Neeraj Gangal
Research firm says females form more than 40% of UAE’s net users – paper.
A study has revealed that the UAE has the highest share of female internet users in the GCC, according to a report.More than 40 percent of the UAE’s internet users are female, according to a research conducted by an online audience measurement firm, Effective Measure, The National reported on Thursday.
The UAE also has the second-highest proportion in the Middle East and North Africa (MENA) region, the study released on Thursday found.
According to the study, female internet users are much more likely than males to be the decision maker in the household for consumer goods, travel and accommodation. It found that women tend to be more conservative with their money online than men.
The study showed that female internet users tend to have achieved higher levels of education than male internet users, with 25 per cent of female users having a graduate degree or higher, against only 20 per cent of males, according to The National.
A large majority of female internet users, 67.3 percent, access the internet from home, the study added.
The Effective Measure study polled 68,721 people online over the past three months throughout the MENA region.
It this stating the obvious? The UAE has a population of 35% to 40% female, so women use the Internet in the same proportions as men in UAE. Women decide consumer goods...oh, are you telling us they buy groceries? Is there a follow up survey on who has babies in the household?