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Tue 10 Sep 2013 02:16 PM

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UAE hotel group eyes Saudi with budget brand

Time Hotels Management plans expansion in Saudi Arabia with launch of Time Express

UAE hotel group eyes Saudi with budget brand

A UAE-based hotel group is planning to launch a budget brand with contracts signed for properties in Saudi Arabia.

Time Hotels Management CEO Mohamed Awadalla said in comments published by Hotelier Middle East on Tuesday that the hotel group will be launching the Time Express budget hotel brand specifically targeted at the three-star hotel segment.

He said the company has signed a contract for five properties in Riyadh and Dammam, which will open over the next five to six years.

Speaking during the Hotelier Middle East Great GM Debate, Awadalla said: “We did not sign anything yet in UAE, we are working on Doha and Saudi Arabia at the moment.”

Awadalla said Time Express hotels will have “extra value like the size of the room, the quality of mattresses and the showers" in a bid to compete with international rivals in the three-star sector such as Accor.

Time Hotels Management currently operates TIME Oak Hotels & Suites and TIME Grand Plaza Hotel in Dubai.

The group also has four hotel apartments in its portfolio – TIME Crystal Hotel Apartments, TIME Opal Hotel Apartments, TIME Ruby Hotel Apartments, and TIME Topaz Hotel Apartments in the UAE.

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