UAE is top investor in European football shirt sponsorship

Shirt sponsor revenue up 13 percent in English Premier League, Germany's Bundesliga, Spain's La Liga, Ligue 1 in France, Italy's Serie A and the Dutch championship
UAE is top investor in European football shirt sponsorship
By Reuters
Wed 23 Mar 2016 10:22 AM

The UAE is the biggest investor in the top six European football leagues with $183 million (163m euros) spent on shirt sponsorship in 2015-16, an increase of nine percent on its outlay last season, according to a new report.

The Repucom European Football Jersey Report said overall revenue from shirt sponsorship in Europe's top leagues has risen 13 percent to 830 million euros ($933 million) this season, powered by a 35 percent increase in England's Premier League.

Total revenue in 2015-16 had gone up from 736 million euros last season, the report said.

The document covered shirt sponsorship deals in the Premier League, Germany's Bundesliga, Spain's La Liga, Ligue 1 in France, Italy's Serie A and the Dutch championship.

The biggest rise was in the Premier League with shirt sponsorship revenue reaching 330 million euros, almost 40 percent of the total for Europe's top six leagues.

Sir Tim Clark, President, Emirates Airline and Luis Filipe Vieira, President of Benfica, exchange gifts at the official signing of the new three year deal.

"At its current rate of growth we could see European football shirt sponsorship investment top one billion euros within the next few seasons," said Repucom UK and Ireland managing director Jon Stainer.

"The Premier League continues to drive this trend with year on year investment growing faster than any other league on the continent. It is an industry that attracts big money from abroad which underlines the appeal European football has internationally."

Germany (136 million euros) is the second highest followed by the United States (87 million), driven largely by investment from the automobile sector.

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