The UAE is the biggest investor in the top six European football leagues with $183 million (163m euros) spent on shirt sponsorship in 2015-16, an increase of nine percent on its outlay last season, according to a new report.
The Repucom European Football Jersey Report said overall revenue from shirt sponsorship in Europe's top leagues has risen 13 percent to 830 million euros ($933 million) this season, powered by a 35 percent increase in England's Premier League.
Total revenue in 2015-16 had gone up from 736 million euros last season, the report said.
The document covered shirt sponsorship deals in the Premier League, Germany's Bundesliga, Spain's La Liga, Ligue 1 in France, Italy's Serie A and the Dutch championship.
The biggest rise was in the Premier League with shirt sponsorship revenue reaching 330 million euros, almost 40 percent of the total for Europe's top six leagues.
"At its current rate of growth we could see European football shirt sponsorship investment top one billion euros within the next few seasons," said Repucom UK and Ireland managing director Jon Stainer.
"The Premier League continues to drive this trend with year on year investment growing faster than any other league on the continent. It is an industry that attracts big money from abroad which underlines the appeal European football has internationally."
Germany (136 million euros) is the second highest followed by the United States (87 million), driven largely by investment from the automobile sector.For all the latest sports news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
Subscribe to Arabian Business' newsletter to receive the latest breaking news and business stories in Dubai,the UAE and the GCC straight to your inbox.