By Andy Sambidge
Emirates Authority for Standardisation and Metrology set to bring in new rules to control sales
The UAE is to publish new regulations early next year to control the sale of energy drinks in the country, officials said on Monday.
The Emirates Authority for Standardization and Metrology said it was preparing "a censorship mechanism" to maintain consumers' health and safety.
Mohammed Saleh Badri, deputy director general, said the new rules governing all energy drinks, would begin in the first quarter of 2012.
He said the new regulations would force shops to put the "necessary healthy warnings on the packages of energy drinks".
"It will oblige them to put energy drinks on custom shelves in outlets where the necessary healthy warnings are clearly written on these shelves in both Arabic and English languages to maintain the consumer's health," Badri said in a statement.
The authority will also check the product and ensure its safety in accordance with the procedures established by the regulation, he added.
In May it was reported that shops in the UAE were warned over selling energy drinks to children under-16 and pregnant women.
Notices issued by the Ministry of Economy have already been put up in supermarkets. They warn that energy drinks are not suitable for children under-16, pregnant women, people sensitive to caffeine and diabetic patients.For all the latest retail news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.
I personally believe that it should be illegal to sell these drinks in the same way it is illegal to sell cigarettes to minors. They are an awful combination of chemicals for a young body to endure.