By Staff writer
Abu Dhabi Media announces new era for Radio 1 and 2 that were closed by Gulf News Broadcasting last year
Abu Dhabi Media has announced the official launch of Radio 1 and Radio 2, the stations that went off air last year after being closed by Gulf News Broadcasting.
The stations are now part of the Abu Dhabi Radio Network, bringing the total number of stations under its umbrella to eight.
It was reported last year that Abu Dhabi Media had reclaimed the licence amid a dispute over the frequency licences.
The new launch, which brings ADM’s number of brands up to 27, underscores the corporation’s plans to expand its English-language radio stations, it said in a statement.
Radio 1 launched on 100.5 FM in Abu Dhabi and on 104.1 FM in Dubai while Radio 2 started airing on 106FM in Abu Dhabi and on 99.3 FM in Dubai.
Abu Dhabi Media revealed that Radio 1 has been transformed to specialise in delivering music content that targets 18-30 year olds while Radio 2 will broadcast content catering to 30-45 year olds, who are interested in music and hits from the 1980s and 1990s.
Mohamed Ebraheem Al Mahmood, chairman and managing director at Abu Dhabi Media said: “The official launch of Radio 1 and Radio 2 under Abu Dhabi Media underscores our strategic efforts to create tangible change in media content at Abu Dhabi Media, and diversify the media brands under its umbrella.
“The addition of Radio 1 and Radio 2 reaffirms our continuous commitment to enhancing Abu Dhabi Media as a comprehensive and diverse media platform. It also highlights our ongoing efforts to further advance the media sector in the UAE and the region by supporting all traditional and modern media.”
Dr Ali bin Tamim, director general, Abu Dhabi Media added: "Radio 1 and Radio 2 represent a new phase in Abu Dhabi Media’s journey aimed at reaching a more diverse radio audience with a new cultural perspective that imitates the lifestyle of listeners, seeking to provide content that is compatible with their interests taking into account age range and varied cultural backgrounds.”
Both stations offer six main programs that will air around the clock.
Abu Dhabi Radio Network covers all emirates across the UAE, in addition to Qatar and Bahrain, in its ongoing quest to have the largest geographic reach of all regional radio networks.
Abu Dhabi Radio Network includes Quran Kareem Radio, Emarat FM, Abu Dhabi FM, Star FM, Abu Dhabi Classic FM and Radio Mirchi, in addition to the newly launched Radio 1 and Radio 2.
So if a listener is over 30 but interested in contemporary music they have to put up with the annoying chatter of 18-30 targeted presenting styles?
I was just starting to enjoy Radio One without the DJs.
you have ad-free and dj-free alternatives in your smartphone.
If your over 30 you should listen to Radio 2, its aimed at your age demographic, age takes no prisoners. Furthermore, if all you want is listen to is just music, then your phone, or tablet can play your music and in the order you want to listen to it. Radio is about entertainment and information not just music.
I agree with Mary. Its been a pleasure listening to music for the last few months (not always ideal music but better than inane and childish chatter). After 2 days I've turned off both channels as the drivel is driving me insane as I drive around Dubai.
I totally understand the need for a commercial aspect to the channels to pay for the time invested in preparing playlists but honestly who listens to the 'banter' of the presenters?
Can anyone suggest a radio station where there is more music than ads and banter? Roger
Unfortunately in the UAE the data packages required to stream music for extended periods from say Tune-in are pricey.
Agree with both Mary and Roger. Radio 2 was so much better with just music and no talking. We understand the need for ads to support your business but the inane banter between hosts is the reason we don't listen to a lot of the other radio stations. Not sure they thought through what was differentiating Radio 2 for the last year or so. Also, I've noticed Radio 2 has started to play the kind of stuff that comes on Dubai FM, Virgin, etc - would be great to keep broadcasting the older music that its target audience tends to like. This is as close as we have to a "classic rock" radio station.
Regarding the ad-free music on smart phones, agree with that but it really depends on whether you have a foreign credit card to subscribe to streaming services, Sirius/XM, etc; large amount of data (if not saved for offline); and the technology in your car to use it (to be fair most new cars would have bluetooth, aux, etc).
Same here. Bye bye Radio2 - can't stand the chatter. Loved the music, then the ads came and now the cherry on top.
To be honest, I personally don't listen to radio in Dubai for the past 2 years because of the nonsense.
As an alternative, you have tunein online radio, which does not require c/c or as i do, upload all my songs on a usb. The choice is yours.
I will agree with John Carter, if you want only music, then by all means listen to your mobile or plug in your USB or SD cards and listen to it on your car audio systems. Not all listeners would be like everyone else. I for one loves to hear the DJ's chatters and be entertained by them. As for ads, how do you think the radio stations survive without them? Common sense people...
I would also like to point out that according to Radio 2 it seems as though there are roughly 25-30 songs to have been released throughout the entire 70's-90's time period. The same songs over and over again day in day out.
A more expansive playlist would be appreciated as there are some amazing songs from that entire period which do not seem to be getting any airtime at all!!!!!