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Thu 13 Oct 2016 06:29 PM

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UAE to rate hotels, shopping malls on digital service qualities

‘Tasneef’ initiative will be assess tourist locations across a range of criteria such as accessibility, affordability and the response rate of technical support teams

UAE to rate hotels, shopping malls on digital service qualities

Hotels,
shopping centres and restaurants in the UAE will be rated based on
the internet and communications technology (ICT) facilities offered
by them, the Telecommunications Regulatory Authority (TRA) has said.

The
‘Tasneef’ initiative is part of TRA’s new strategy that aims to
provide sufficient information to visitors about the quality of
digital services in tourist locations.

The places
will be assessed across a range of criteria such as accessibility,
affordability and the response rate of technical support teams.

The TRA
will use multiple methods, including mystery shoppers and surveys to
evaluate consumer satisfaction, it said in a statement.

The
evaluation results will be displayed on the customer websites of
leading tourist firms which will enable them to choose the most
suitable accommodation, the authority said in a statement.

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