By Elsa Baxter
A quarter of people in the emirates take luxury items for granted as part of their life - survey.
A quarter of UAE residents take luxury items for granted as part of their lifestyle, a recent global survey has found.
Only one in five people, or 35 percent of UAE respondents, said luxury was “over and above what you need”, the Synovate survey of 8,000 people in 11 countries found.
This attitude comes from the large number of designer shops, high-end hotels and plush shopping malls in the emirates, said Per-Henrik Karlsson, Synovate’s business development director in Dubai.
"This creates aspirational behaviour among expats, tourists and locals alike. It starts even before you arrive, as the Emirates Airlines pre-landing video about Dubai is all about shopping, luxury cars and hotels,"
“And once on the ground, it's everywhere: the main highway is full of billboards advertising luxury brands. Even eating out in Dubai is part of this lifestyle, with some luxury brands operating their own food and beverage outlets in malls."
The Middle East mass luxury goods sector is set to grow 10 percent a year, Bahrain's Investcorp said earlier this year, boosted by the region’s young population and relative wealth.
The survey found the UAE was also among the top locations for logo-branded goods, with 58 percent of residents saying they preferred to buy designer items. The other two countries were India, with 79 percent and Hong Kong with 68 percent. The country with the lowest percentage of people preferring logos was the UK with 46 percent.
"Showing off logos is not seen as bad taste; whether it's old or new money doesn't matter nearly as much as simply having money! In fact, another newly popular trend here is buying brands that sport oversize logos, like certain shirts - the more ostentatious, the better," Karlsson said.
Another statistic to come out of the survey, published in December, was that 14 percent of people in the UAE most value the feeling “that I have something my friends and colleagues do not have”.
Twenty three percent of UAE residents said they purchase luxury items "As soon as I decide I want it, I buy it" – the second highest figure behind India with 28 percent.
However, consumer confidence was reported to have slipped for the first time in the UAE since March, the latest quarterly survey by Bayt.com and YouGov Siraj found.
The emirates fell by 4.8 points on the Consumer Confidence Index, Arabian Business reported on Monday.
And that is why so many people have credit card and other debts. Self control and do not be indulged.
Hmm....will be interesting to see the results of a resurvey a year from now.....
I can only laugh at some people sporting super sized logos on everything from shirts to handbags. Do they really think this will by them respect or make them more desirable? I think itâ€™s vulgar and a sign of low self esteem. Here is an old piece of wisdom: Money can never buy you class or good taste.
I agree SR "Showing off logos is not seen as bad taste; whether it's old or new money doesn't matter nearly as much as simply having money! In fact, another newly popular trend here is buying brands that sport oversize logos, like certain shirts - the more ostentatious, the better," Karlsson said. There has always been rich people and there always will be but with so much peer pressure put on the younger generation by so many forms of advertising, TV celebrity "role models" and marketing companies it seems like every Tom Dick and Harry expects and tries to live the lifestyle of the Rich and Famous even when the can't afford it ! All this ridiculous spending/borrowing by people trying to "keep up with the jones's" is the main reason the financial crisis is exactly where it is right now. (along with the help of greedy bankers) Does buying a Â£200,000 diamond encrusted mobile phone or a designer handbag that costs more than it would take to feed 100 african children for a few years really bring the owner real happiness ? I have'nt got anything against the rich but sometimes they seem so shallow, tasteless and completely lost. Surely there are more meaningful things to do with your success ?
I bought a nice suit a while back. The guy in the shop told me about a customer got angry and refused to take a new suit because when he picked it up after adjustments, the store owner had removed the cloth logo tags that are loosely sewed to it. Apparently the customer assumed these designer tags on suits were part of the design and intended to keep them on so his friends would see what an expensive designed brand he was wearing. Far from looking like fashionistas, I find the unsubtle obsession with logos and brands in the UAE makes people look like rather insecure plebs who are unable to judge quality themselves.
I think people should live life according to ways that they desire. If we did not have the rich in the society who would the designer brands be sold to. If you have money, flaunt it