UAE retailer ZOOM targets 500-plus stores by 2025

ENOC-owned supermarket chain says planning new openings in UAE, Bahrain, Saudi Arabia
UAE retailer ZOOM targets 500-plus stores by 2025
Saif Al Falasi, group CEO of ENOC.
By Sarah Townsend
Mon 22 Aug 2016 01:44 PM

UAE-based supermarket chain ZOOM, part of Emirates National Oil Company (ENOC), aims to open 30 new stores in the UAE each year until 2025, as part of regional expansion plans that also include additional stores in Saudi Arabia and Bahrain, it said.

ZOOM’s parent, ENOC Retail, announced on Monday it plans to grow its UAE ZOOM network by 150 percent to 500 stores by 2025 to meet growing customer demand, and triple its turnover within the next 15 years.

The planned new stores would include standalone ZOOM stores, stores in ENOC’s service stations, and franchise stores.

ENOC Retail said it wants to “revolutionise the concept of convenience stores” by exploring new formats, changing the merchandise mix and entering into partnerships with property developers and hotels.

There are 200 ZOOM stores across the UAE at present. As well as growth within the UAE, ZOOM will also open more stores in Bahrain and Saudi Arabia as part of wider expansion plans across the GCC.

There are currently three ZOOM convenience stores in petrol stations across Saudi Arabia with six more opening in 2016. The company plans to have 27 stores in total by 2018 in line with petrol station opening lines, ENOC Retail said.

Meanwhile in Bahrain, there are currently two ZOOM stores with plans for an undisclosed number of new ones over the next few years, ENOC Retail added.

Saif Al Falasi, group CEO of ENOC, said: “We are proud to have created a home-grown brand that delivers international standards and quality to our communities.

“Our priority is to enhance the entire customer journey through our stores. To achieve this we are studying strategic partnership opportunities with developers and hotels to identify attractive locations, redefining customer expectations and experience by changing our merchandise mix and exploring newer options of the look-and-feel format.

“We are evolving as a true convenience store player, and taking ZOOM beyond its original concept as a service station convenience store.”

Zoom this year partnered with BEAM to allow customers to make purchases via their mobile phones. The service will be available in the UAE by the third quarter of this year, ENOC Retail said.

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