By Staff writer
Carrier says Airewards is the first low cost airline loyalty programme in the Middle East and North Africa
UAE-based Air Arabia has launched Airewards, the first ever low cost carrier rewards programme in the Middle East and North Africa.
Airewards points are based on money spent rather than distance flown, and can be earned on any product or service purchased from the airline, the carrier said in a statement.
The online loyalty programme also offers flexibility when redeeming points, with the availability of a variety of payment and reward options, without any blackout dates or limitations on availability.
"Air Arabia is proud to unveil Airewards, the region's first ever low cost carrier loyalty programme and a major step forward in how we engage with our customers" said Adel A Ali, Group CEO of Air Arabia.
"The launch of Airewards falls in line with the airline's commitment to put value for money proposition at the heart of its business model. This programme not only sets the standard for the low-cost aviation industry, it also allows us to say a big thank you to the millions of loyal passengers who chose to frequently fly with our airline."
Joining Airewards is free and open for everyone, he said. Members can earn and redeem their points while travelling with Air Arabia via its hubs in the UAE and Morocco.
Airewards act like a currency with 100 points equal to $1. They can be redeemed via the Air Arabia website on flights, baggage and ancillaries, using only points or a combination of points and cash.