UAE's Etihad inks global partnership with Taste Festivals

Abu Dhabi airline announces multi-year agreement to promote inflight dining at 15 festivals around world in 2016
UAE's Etihad inks global partnership with Taste Festivals
By Staff writer
Sat 12 Mar 2016 11:04 AM

Etihad Airways has announced a multi-year partnership with Taste Festivals Ltd, organisers of the world’s leading restaurant events since 2004.

The airline will have a presence at 15 Taste festivals scheduled in 2016, beginning with Taste of Dubai, Taste of Hong Kong and Taste of Sydney.

Additional sponsored festivals will take place across five continents in important Etihad Airways destinations, such as Amsterdam, Johannesburg, London, Milan, Melbourne, Moscow, Paris, Perth, Rome and Toronto, and its home capital city of Abu Dhabi, the airline said in a statement.

Shane O’Hare, Etihad Airways’ senior vice president marketing, said: “Aligning with Taste Festivals is a natural progression for a global airline whose mission is to provide remarkable service and hospitality to millions of guests. We deliver this promise through a highly-acclaimed culinary offering and a food philosophy that constantly pushes the boundaries to provide superior guest experience.

“Taste provides us with a platform to highlight our dining innovation across all cabins and in our spectacular lounges. We draw inspiration from the best restaurants and emerging chefs from culinary capitals worldwide, and serve it with the style and sophistication that has become synonymous with the Etihad Airways brand.”

Justin Clarke, director - Taste Festivals, added: “We are delighted to be in partnership with Etihad Airways. Their commitment to being the world’s leading culinary airline is both exciting and a testament to the logical brand fit between Etihad Airways and Taste Festivals. We look forward to working with Etihad to communicate their current service and to inspire future innovation.”

As part of Etihad Airways’ global partnership with Taste, the airline is creating a ‘Taste the World’ initiative to celebrate rising culinary talents from each of the 13 Taste festivals outside the UAE.

The partnership comes as Etihad Airways elevates the onboard experience in its First Class cabins with inflight chefs, many of whom have come from leading fine dining restaurants.

Etihad Airways currently has 235 inflight chefs and 495 food and beverage managers.

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