By Staff writer
Sajida Ismail is appointed vice president service and hospitality to lead customer service development across airline
The woman behind Etihad Airways' concepts for luxury onboard services including its butlers and flying nannies has been promoted to lead the airline's hospitality culture across all areas of the business.
Etihad said in a statement that it has appointed Sajida Ismail as vice president service and hospitality to lead service design and development across the airline.
Ismail will be responsible for the design of Etihad Airways' award-winning signature service as well as the development of training standards for all staff working inflight, and at airports, lounges, and crew training centres.
She moves to the new role from her previous position as Etihad Airways' head of product and service standards, where she was responsible for the design, development and implementation of The Residence by Etihad and its dedicated butler, as well as the flying nanny program.
Prior to joining Etihad Airways in 2007, she worked for Bahrain-based Gulf Air for 20 years in various senior marketing and product related roles.
Shane O'Hare, Etihad's senior vice president marketing, said: "With almost 30 years of experience in the airline and hospitality industries, Sajida's tremendous knowledge and expertise in the fields of product and service development has placed her in the ideal position to deliver outstanding hospitality excellence in her new role.
"Sajida was instrumental in the design and realisation of Etihad Airways' new inflight service concepts on the new Airbus A380 and Boeing 787 fleet and she will be invaluable in her new role, responsible for the development and implementation of the next phase of the Etihad Airways service and hospitality journey."
Commenting on her appointment, Ismail added: "Being part of the growth and success of Etihad Airways continues to be a rewarding experience for me. This new role will allow my team and I to create the strategies and innovative programs needed to feed the growth of the airline as a world leader in service and hospitality design."For all the latest travel news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.