By Staff writer
Abu Dhabi airline and partner Jet Airways named as sponsors of one of India's top sports brands
Etihad Airways and its equity partner Jet Airways will be the principal sponsors for the Pepsi Indian Premier League (IPL) team the Mumbai Indians for the 2015 Twenty20 tournament.
The announcement was made ahead of the Mumbai Indian’s first match against the Kolkata Knight Riders in West Bengal on Wednesday, a game Mumbai Indians lost.
It will be the second consecutive year that Etihad Airways and Jet Airways have partnered with the Mumbai Indians, which has become one of the largest sports brands in India.
Peter Baumgartner, Etihad Airways’ chief commercial officer, said: "The Pepsi Indian Premier League is recognised as one of the most exciting competitions in world sport, with the Mumbai Indians its biggest team, so it’s great news for Etihad Airways to be named as the team’s joint airline partner and principle sponsor alongside our friends at Jet Airways.
"We can't wait for the Mumbai Indians’ season to start against the Kolkata Knight Riders and to continue the fan engagement activities, particularly in social media, which were so popular in 2014."
Following the same format as last year, the Etihad Airways logo will be located at the top of the back of the shirts worn by the Mumbai Indians for home matches and the Jet Airways logo will be featured in the same position for away matches.
Raj Sivakumar, Jet Airways’ chief commercial officer, added: "The Mumbai Indians partnership is without question one of our most exciting sponsorship properties and we’re thrilled to work with the team again for the 2015 Pepsi IPL.
"The brand exposure that both airlines will gain throughout the next two months of the IPL will be phenomenal and we look forward to supporting the Mumbai Indians as Rohit Sharma and his team looks to win the title for the second time."
The sponsorship agreement will also include extensive Etihad Airways and Jet Airways branding and messaging beamed across LED pitch-side advertising and on giant screens in the Wankhede Stadium.For all the latest sports news from the UAE and Gulf countries, follow us on Twitter and Linkedin, like us on Facebook and subscribe to our YouTube page, which is updated daily.