By Courtney Trenwith
Sydney franchise will include unique menu adding Aussie touch to classic Middle Eastern dish
UAE-based casual restaurant chain Just Falafel has opened its first outlet in Australia, the company announced on Monday.
The branch, in the Sydney suburb of Parramatta, which has one of the country’s highest Middle Eastern populations, is the latest in the company’s ambitious international expansion plans that includes North America, Europe and MENA.
The Australian menu will feature local specialties including signature falafel topped with mango salsa, avocado, cucumber and lettuce.
Sherkawi Group International will be the franchisor and the company said it was seeking additional franchising opportunities across Australia.
Just Falafel, whose stated aim is to revolutionise the traditional falafel, has signed agreements with commitment to develop more than 903 outlets in 18 different countries.
Last year it was named the top performing SME in the government-backed Dubai SME 100 rankings.
Arabian Business Start-Up also named Just Falafel founder and managing director Mohamed Bitar Entrepreneur of the Year.