UAE's Pret To Go plans more outlets, launch of food truck

Homegrown F&B concept set to open three new outlets in H1 plus launch of Pickup by Prêt To Go Food Truck
UAE's Pret To Go plans more outlets, launch of food truck
By Staff writer
Fri 01 Jan 2016 10:25 AM

Pret To Go, the eatery brand which provides fresh food to the "person-on-the-go", has announced further expansion plans following its first year of operation.

The homegrown F&B concept founded by entrepreneur Kunal Lahori, which has launched five stores in key Dubai business districts during the past 12 months, has revealed plans to start operating a Pickup by Prêt To Go Food Truck to reach more customers in the next few weeks.

Commenting on the brand's rapid expansions, Lahori, founder and CEO, said: "Our reasons for launching Prêt To Go in November last year were simple - we wanted to give time-poor professionals in the city easy access to food that is fresh and satisfying.

"The past year has been an exciting one for us - it's encouraging to know that Prêt To Go is successfully meeting the demands of a large key target audience. We intend to aggressively extend the brand's network further in the next few months, with more outlets and new collaborations on the cards."

In the past year, Prêt To Go has developed its 'grab and go' concept offering organic coffee and a wide selection of quick breakfasts, lunches and suppers.

The brand's DIFC flagship venue opened in November 2014 and were followed by outlets in Dubai Media City and JAFZA. A partnership with boutique fitness club U Energy in DIFC also saw an outlet opening inside the gym in September.

Most recently, Prêt To Go opened its biggest outlet yet in Downtown Jebel Ali - Galleries Building 1, with another outlet in DAFZA Square to open before end of 2015.

Lahori added that he has projects in the pipeline for further expansion, including outside of the UAE while three new locations in Business Bay, Abu Dhabi Airport Terminal 1 and Emaar Square are expected to open by the middle of next year.

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