By Andy Sambidge
Hotel operator says it plans to open six new properties in Riyadh, Jeddah, Khobar, and Dammam
UAE-based hotel operator Rotana has announced plans to open six new properties in Riyadh, Jeddah, Khobar, and Dammam.
The company said the new hotel projects will add more than 1,500 jobs to the Saudi market and will include four under the Centro Hotels by Rotana brand, Rotana's affordable brand.
The new hotels are a key part of Rotana's expansion and development plans for the Saudi market and other the markets in the region, it said in a statement.
Omer Kaddouri, CEO of Rotana Hotel Management, said: "Rotana will work to promote the concept of economy hotels, a relatively new concept in the kingdom and which will offer guests a wonderful stay experience at convenient prices while still providing them with the highest standards of hospitality."
The announcement of Rotana's expansion plans comes as it prepares to open the Rosh Rayhann Hotel by Rotana in Riyadh during the first quarter of 2015, said Kaddouri.
He added: "Rotana's expansion plans will add a significant number of new hotel rooms to the kingdom's hospitality sector before the end of 2017 and will provide more than 1,500 jobs for Saudi youth in the hospitality sector."
A recent report said the GCC hospitality industry is set to achieve an annual growth rate of 9.5 percent, bringing the size of the sector to $35.9 billion by 2018, compared with $22.8 billion 2013.
The report said that Saudi Arabia will remain the region's largest market in terms of revenue.
Rotana currently manages more than 100 hotels in the Middle East, Africa South Asia and Eastern Europe.