By Louise Birchall
Hospitality company says it will open properties in UAE, Bahrain, Oman and Jordan
UAE-based hospitality company Rotana has said that it will be opening eight new properties across the Middle East in the next 12 months.
The openings will include Rotana's first properties in Bahrain, Amman in Jordan and in Salalah, Oman.
The hotel management company will also expand its portolio in the UAE with four new hotels across Abu Dhabi and Dubai to open before the end of 2012, Hotelier Middle East reported.
Selim El Zyr, president and CEO for Rotana, said: “The last six months have seen the hospitality industry in the UAE registering positive growth.
"We see that momentum being sustained as general business conditions improve across the board, and we also see that trend being mirrored in the new destinations we have decided to open inaugural properties in – namely Jordan, Oman and Bahrain."
He added: "In the last few years, we have pinpointed several existing and new destinations that were ripe for expansion and we are proud to announce the continuation of our aggressive and strategic growth strategy with these imminent openings.”
In June, the Abu Dhabi-based hotelier said it plans to open 25 mid-market hotels across the Middle East by 2015, creating about 3,000 jobs.
The company, which launched its third budget hotel in the UAE in the summer, said it plans to use its low-cost brand Centro to tap into a growing demand for high-quality but modestly-priced rooms.
Planned openings in the first quarter of next year include the Al Ghurair Rayhaan, a 5-star property located in Deira, Dubai; the Al Ghurair Arjaan, a deluxe hotel apartment connected to the Al Ghurair Rayhaan; and the Boulevard Arjaan in Jordan, which will feature 400 suites.
Centro Capital Centre – Abu Dhabi is slated to open in Q2 2012 while the third quarter will see the opening of the Capital Centre Rotana – Abu Dhabi.
Also set for Q3 launch is the City Centre Rotana – Doha, which is part of the City Centre Doha shopping complex.
The Salalah Rotana Resort & Spa – Oman, a 5-star property which will offer 400 luxury rooms and suites, is set to open in Q4, as is the Majestic Arjaan by Rotana – Bahrain.