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Sat 6 Sep 2014 10:51 AM

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UAE's Spinneys plans to push more own-label products in global markets

Supermarket chain seeks to have more than 300 branded products in Asian, African and MENA countries

UAE's Spinneys plans to push more own-label products in global markets

Spinneys, the UAE-based supermarket chain, has announced plans to enter global markets with more than 300 of its own-brand products.

Label products are to be exported to global markets, predominantly in Asia, Africa and MENA countries, the company said in a statement.

It added that the initiative is a result of the success of these products in Spinneys branches across the Arab world, as well as "a continuous demand" for them by distributors in developing countries.

Spinneys said it will participate in the Private Label Middle East exhibition in Dubai later this month to showcase its products to interested distributors and retailers in the countries currently not having Spinneys operations.

Michael Wright, group CEO at Spinneys, called move "a great leap forward" towards its plan to expand the Spinneys brand to a greater number of consumers in new markets.

"The Spinneys ranges of products like the supermarkets are a unique, in that they are not bound either by having to produce in a single local market nor by production meant for other markets, thus are the products exactly matched to the consumers' needs in terms of formulation, price and quality," he said.

Consumers will be provided with two main product tiers - Spinneys Supreme and Spinneys Value.

The Spinneys Supreme range is the main own label tier, and is positioned as a premium brand while Spinneys Value offers quality products with simple packaging, targeting price-sensitive consumers.

The Spinneys Private Label Brand range includes food items to cleaning products to beauty products to home collection items.

Spinneys currently operates in Lebanon, Egypt, Qatar, Jordan and under licence in the UAE and Oman.

In June, it said it has broken ground on its new cold storage and distribution centre in the Khalifa Industrial Zone Abu Dhabi (Kizad).

The centre, which is planned to be operational by Q1 2015, is being built on a 382,905 sq ft plot of land in Kizad's logistics cluster.

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