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Sun 18 Jan 2015 11:21 AM

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UAE signs $10m contract with PR firm for US lobbying services

Deal with The Harbour Group is part of its bid to boost its awareness among key Washington policymakers

UAE signs $10m contract with PR firm for US lobbying services
UAE Flag (Getty Images)

The UAE government has renewed its signed a new $10 million contract with a US media company as part of its bid to boost its awareness among key Washington policymakers, it was reported.

The deal with The Harbour Group is until 2017 and will include a "comprehensive public diplomacy and communications program to enhance awareness and understanding of the UAE among American policymakers and opinion leaders," according to details published on an online PR website.

The contract includes developing PR materials for the UAE's embassy including websites, video, social media, white papers, issue updates, speeches, press releases and briefing kits and organising visits to the US for UAE delegations.

Founded in 2001, The Harbour Group, focuses on there main areas: issues management, public relations, and crisis communications.
It's client list has included Pfizer, Shure,
the Washington Chapter of the Grammys, and Revolution Health Group and managing director Richard Mintz has previously worked with the US Dept. of Transportation and Hillary Rodham Clinton's staff.