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Sat 19 Jul 2014 01:39 AM

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UAE supermarkets to sell charity products in funding boost

Emirates Red Crescent has signed an agreement with supermarket operator Lulu to sell merchandise

UAE supermarkets to sell charity products in funding boost
Yusuffali MA, founder of EMKE Group which owns LuLu.

Emirates Red Crescent has signed an agreement with supermarket operator Lulu in a bid to give shoppers improved access to its merchandise which helps fund humanitarian work around the world.

According to an memorandum of understanding signed by Dr Mohammed Atiq Al Falahi, secretary general of Emirates Red Crescent and Yusuffali MA, managing director of Lulu, the supermarket firm will start selling many products with Emirates Red Crescent branding in all its stores in the UAE.

The merchandise which will be available soon, will include caps, T-shirts, bags, lanterns, badges, and wallets, a statement said. 

Emirates Red Crescent is the humanitarian agency of UAE and has spent more than AED6 billion in more than 100 countries.

Their initiatives and projects have brought comfort to lives of millions of people affected by natural calamities, poverty, wars and conflicts and other tragedies.

Dr Al Falahi said: "We want to involve more people from our community into the various charitable and humanitarian activities and this can best be achieved through reaching out to them. We have sourced some very useful and high quality products which will be very much liked by the large shoppers cosmopolitan population of UAE.

"By purchasing these products the local community will be contributing to the various initiatives of our world over."

Yususffali MA added: "We are honoured to be chosen by Emirates Red Crescent to be their partner in this unique venture and we pledge maximum support throughout all our stores in the UAE by putting up dedicated stands to promote and sell these products."

Lulu said it will not take any portion of the sales with the entire amount given back to Red Crescent.

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