UAE telco launches Sri Lanka retail push

Etisalat opens first flagship store in Colombo; plans to open new outlets across country
UAE telco launches Sri Lanka retail push
By Andy Sambidge
Wed 31 Oct 2012 05:14 PM

UAE telco Etisalat announced on Wednesday the launch of its first flagship store in Sri Lanka as part of its plans for expansion in the south-Asian country.

The company said the new store in Colombo will serve as a one-stop shop for customers and will also house an Etisalat Lanka customer service centre to assist customers with all their telecommunications needs.

The store is the first in a series of outlets that Etisalat plans to open around the country in an expansion drive that will enable it to service its customers island-wide, a statement said.

This is part of Etisalat's broader plan of expanding operations and coverage around the country while introducing new technology and solutions that will boost the mobile telecommunications sector, it added.

Jamal Saif Aljarwan, chief regional officer - Asia, said: "At Etisalat, we believe telecommunications is transformative. This new flagship store will allow us to reach customers with ease and provide services of the highest quality, in addition to demonstrating new technologies and 3G services that will benefit individuals and companies, as well as society as a whole."

The new Etisalat flagship store was inaugurated by Abdulhamid Abdul Fattah Al-Mulla, the UAE ambassador to Sri Lanka.

Etisalat said earlier this month that net profit after federal royalty increased to AED2.2bn ($598.9m) in the third quarter, up 28 percent year on year.

Consolidated revenues remained flat at AED8bn, while revenue from international operations grew to AED2.4bn, up seven percent, the UAE telco said in a statement.

Ahmad Abdulkarim Julfar, group chief executive officer, Etisalat, said he was pleased with developments in key markets, including Sri Lanka.

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