The UAE's love for vehicles is among the reasons why UK-born entrepreneur Ozair Puda set up servicemycar.ae
What’s the story behind your business?
Servicemycar.ae was created in 2016 after many visits to the UAE over the years. I always knew I wanted to do business here and so naturally with my garage background I knew I was going to start a car servicing business.
I started to research the problems that exist within the automotive industry and how I could make my company stand out. Most people are reliant on cars but don’t have the time to maintain them, and so servicemycar.ae was born.
At servicemycar.ae, we collect the car, service it and bring it back to the owner. A car needs more than a pit stop and quick fill-up of oil. There are filters and spark plugs, tyres and brakes and all kinds of components to maintain it and keep it safe on the road. Our solution is to service the car without the owner needing to leave their home or work because we do the collection and delivery.
A lot of people have trust issues with local garages as to whether their cars really need the parts. Are the parts new? Are they genuine? Are the technicians qualified? That’s where we step in. Every month we pay our garages a random visit and carry out an inspection to check that they have the relevant insurance, technicians are qualified and to make sure that repairs and servicing are carried out in a safe manner.
We see other companies charging for parts that are not necessary to change at that time. That’s why with servicemycar.ae we give customers the option to accept and decline each and every part and we will let the customers know if it’s something that needs to be changed now or if it can wait for, say three months. We give our customers the option for aftermarket or genuine parts and our advisors shop around so we can give customers a better rate. The main part of the business is servicing; we operate 24 hours servicing and have recently expanded from Dubai to Ajman, Sharjah, Ras Al Khaimah, Umm Al Quwain and Al Ain.
If all goes well, where do you see it going in the next five years?
We see the company expanding across the whole of the GCC and having an exit similar to Careem.
How do you encourage creative thinking within your organisation?
We have a big white board in our office and we call it the creativi-tree. We try to have a meeting every week where we can discuss the week’s production, what could be improved and what we can implement in to the business to better our service for our customers.
What is the most important in your company – its mission, core values or vision?
All three are important to us to reach our end goal. In order to succeed, all three must play a vital part in a company’s structure.
Do you believe social networking has impacted your organisation?
Yes; advertising on Instagram, Facebook and YouTube has changed the business. More website traffic means more potential sales so it helps business growth a lot.
What do you enjoy the most about working at your company?
I love my job because I love cars and I love to help people and it’s an amazing feeling to know you have helped someone, whether it be saving them money on their car repair or simply boosting their car battery.
Can you name a person who has had an impact on you as a leader?
My two business partners, Saif Belhasa (chairman of the company) and Abdul Rahman Almarri have had a huge impact. Both partners are a valuable asset to the company’s growth and expansion, but most importantly they have the vision and experience of running multiple successful companies and the best thing is they are both connected to the automotive industry.
What is the biggest decision you’ve ever had to make for your company?
Selling part of my business was the most important decision made for servicemycar.ae and choosing the right partners, but I can honestly say becoming partners with Saif Belhasa Holdings was amazing and it was definitely the right decision; I couldn’t ask for better partners.
What’s your greatest fear in business?
Losing my team. I don’t make the business. The team is the business. Without them by my side, it would not be the same.
What’s the best way to prepare for uncertainty in today’s market?
Save money in the bank for a rainy day. Expand with partnerships and not just with cash.
What’s one productivity tip you wish everyone else knew?
Be the change that you want to see in the world, a quote by Indian leader Mahatma Gandhi.
What is your most prized possession?
My family. Without them I would not be here today.
What makes you get out of bed each day?
Knowing that while people are sleeping I’m working and I’m moving ahead in the race.
Quote to live your life by?
Work 25 hours a day like someone is trying to take all you have away from you.
If you could give an old boss one piece of advice, what would it be?
I’ve never had a boss.
What do you work toward in your free time?
Creating new ideas and systems to develop businesses and bring them up in the world of technology.
What did you want to be growing up?
I wanted to be a pilot and maybe it’s something I will still do one day in the future, who knows!
How do you manage a large company and still find time for things like family?
I have an amazing team who I trust and when I go back to the UK to see my family, I know they will take care of the business.
How do you relax and switch off from the office?
Honestly, at the moment I never switch off; I’m always working to grow the business and I love it.
Finish this sentence: “The world would be a better place if ….”
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