Influencer with reach of 48 million followers skyrocketed to fame after boundary-pushing videos of him went viral
Social media star Logan Paul attended the annual Arabian Business achievement awards in Dubai yesterday to support ‘Future Stars’ – young innovators who are considered to be the next generation’s top leaders.
The 23-year old millionaire influencer, who has a total reach of 48 million followers, skyrocketed to fame after boundary-pushing videos of him went viral on platforms such as Vine and YouTube.
Last night, he showed support for winners including Smart Labour app founder Abu Muadh, 13-year-old Emirati inventor Adeeb Al Balushi, first female Emirati nuclear scientist Amani Al Hosani and Emirati inventor Talib Al Hinai, who developed world’s first flying 3D printer Talib Al Hinai.
ITP Media Group chief executive Ali Akawi presented the awards to the winners.
The ceremony, which took place on the 30th anniversary of ITP, also honoured some of the region’s most influential businesspeople over the last 30 years. These include property magnate Mohamed Alabbar, Lulu Group chairman and managing director Yusuff Ali, Palestinian tycoon Munib Masri and Al Shaya Group executive chairman Mohammed Alshaya.
Paul, who plans on becoming the world’s most successful entertainer, was in Dubai for a series of events by ITP, including a meet and greet in the Dubai Mall that saw thousands of visitors gather to welcome the US-based influencer.
On November 12, the social media magnate headlined the ITP Live Conference, which featured a live video conversation with advertising legend Sir Martin Sorrell. The event was headlined by BBC presenter and ITP chairman Andrew Neil, who delivered a keynote speech on the future of digital in the Middle East.