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Tue 12 Apr 2011 06:10 PM

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UK's Rolls-Royce targets Mideast with bespoke model

Nearly 20% of limited edition Spirit of Ecstasy Centenary Collection Phantoms will be sent to region

UK's Rolls-Royce targets Mideast with bespoke model
Luxury car maker Rolls-Royce says Middle East customers will be offered nearly 20 percent of its new limited edition model.

Luxury car maker Rolls-Royce announced on Tuesday that the Middle East customers will be offered nearly 20 percent of its new limited edition model.

The region will receive 17 out of 100 Spirit of Ecstasy Centenary Collection Phantoms, designed to celebrate the centenary of the Spirit of Ecstasy, the famous flying lady hood ornament.

"We are confident that the Spirit of Ecstasy Centenary Collection Phantom models will be well-received by our customers in the region," said James Crichton, regional director, Rolls-Royce Motor Cars.

The Centenary Collection Cars feature very special Spirit of Ecstasy figurines. Cast in Britannia Silver and bathed in a halo of white light, they stand on a base complete with black-gold plated bezel bearing the inscription Spirit of Ecstasy Centenary - 2011.

The design is finished with a set of six hallmarks, two of which have been designed specifically for Rolls-Royce Motor Cars.

Twin coachlines incorporate hand-painted Spirit of Ecstasy insignia and the models carry a new badge developed to establish the collection's place in Rolls-Royce history.

Inside the cars there are satin spun instrument dials, centered with polished interlinked Rolls-Royce monograms, while the centre console lid opens to reveal a discreet solid Britannia Silver commemorative plaque.

Four exterior colour options are offered, all exclusive to Spirit of Ecstasy Centenary collection cars, and owners will also receive a desk ornament with their cars; a polished steel Spirit of Ecstasy mounted on a piano black base.

Rolls-Royce saw its car sales in the Middle East leap by a 100 percent during 2010, as positive consumer sentiment returned to the luxury car market.

The region comprised 15-20 percent of the 2,711 cars sold by Rolls Royce in the last year.

The US remained Rolls Royce’s top-selling market worldwide with the Middle East the third largest region for sales, and the largest market for bespoke orders.

While Abu Dhabi was the largest market for the brand in the Middle East, the company expects Qatar to challenge for the title soon.

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