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Mon 24 Feb 2014 02:49 PM

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Universal's EMI deal recreates MidEast's biggest record label

The regional units of the two music giants account for 75% share of sales

Universal's EMI deal recreates MidEast's biggest record label

Universal Music MENA’s acquisition of EMI Music Arabia had created what will now be the largest record label in the region.

Also encompassing the Warner Music, Disney Music and Virgin/Capitol Records catalogues under one title, the new label stated it with now account for 75 percent of the international market share in music sales in the region.

“A major step in the region is our acquisition of EMI Arabia and its catalogue. This is one of the most valuable assets and repertoire in the region and we look forward to initiate more contributions towards the local music scene, through potential licensing deals and expectantly signing established Arab stars as well as upcoming new talents," said Patrick Boulos, managing director of Universal Music MENA.

"We have signed and produced our first release with The Voice Winner Mourad Bouriki scoring number one ratings on selected local iTunes stores and achieved great results through strategic partnerships with local and international brands allowing us to work in a very creative and open approach with unique projects such as the Coke Studio Album release, which unites cultures via fusion songs and new remixes,” added Boulos.

Universal Music’s stable of international acts includes household names such as Abba, Amy Winehouse, Bob Marley, Eminem, George Michael, Guns N’ Roses, Jennifer Lopez, Kanye West, Madonna, Mariah Carey and Queen.

EMI Music encompasses international artists such as Lily Allen, James Brown, The Chemical Brothers, Coldplay, Norah Jones, Kylie Minogue, Snoop Dogg, Diana Ross, Tina Turner and Robbie Williams.

Their roster of Arabic artists and musicians are Fairuz, Warda George Wassouf and Wadi El Safi.

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