By Joanne Bladd
Kids fashion chain will launch shops in the new Mirdif City Center mall later this year.
US children’s clothing brand Gymboree will open its first stores in the newly-launched Mirdif City Center in the third quarter of this year, Arabian Business has learned. The kids fashion chain will join US brands American Eagle Outfitters and home furnishing store Pottery Barn in opening its first Middle Eastern store in Dubai’s newest mall.
Gymboree last week announced a deal with Lebanese retail giant Azadea Group Holding to franchise its stores across the Middle East, its first entry into the region.
The multi-year deal between the US chain and Azadea G, the fashion arm of Azadea Group, will see the first Gymboree stores open in Dubai later this year, before spreading out across the Gulf.
In a statement, the CEO of Azadea Group Holding, Said Daher, said he was confident the chain would appeal to the local market.
“We are confident that the combination of quality and fashion this renowned brand brings to the children's clothing market will be well received across the region. The wheels are set in motion and, this coming fall, our customers in Dubai will be able to experience the uniqueness of Gymboree products,” he said.
Beirut-based Azadea Group operates 350 stores across the Middle East, with a retail portfolio that spans more than 30 international brands and includes Mango, Pull and Bear, Maxmara and Stradivarius.
Gymboree, which sells clothes and accessories for newborns to 12-year-olds, operates more than 630 retail stores in its primary markets of the US and Canada, as well as more than 600 ‘Play and Music’ centers targeted at babies and children up to the age of five.